Most small business websites fail in one of two ways: they never launch because twenty pages felt like too much work, or they launch as a single wall of text nobody can navigate. The fix is the same — five pages, each answering one question.

1. Home — "Am I in the right place?"

A visitor gives your homepage about five seconds. It must say what you do, for whom, and what to do next — one clear button, not six. Everything else on the page is supporting evidence: a photo, a short list of what you offer, a line of social proof if you have one.

2. About — "Can I trust these people?"

Not a corporate history — a face and a reason. Who is behind this, why do you do it, where are you. One honest photo beats a page of stock images. This is consistently among the most-visited pages on small business sites, precisely because trust is the thing being bought.

3. Products or services — "What exactly do I get?"

One page listing what you offer, with prices if you possibly can. Hiding prices creates friction and filters out nobody; showing them filters out exactly the people who were never going to buy. If you sell online, this is where built-in payments earn their keep.

4. Contact — "How do I reach you?"

Every way a customer can reach you, on one page: form, phone or chat number, address and opening hours if you have a door. Then the discipline that matters more than the page itself: answer.

5. The legal pages — "Is this a real business?"

A privacy policy and terms of service feel like paperwork until someone looks for them — and payment providers, ad platforms and cautious customers all do. They signal that the business expects to still exist next year. (Ours are here and here, if you want a model of the shape.)

Then stop

Five pages is a complete website. A blog, more languages, a gallery — all good, all later. The first version takes minutes; the discipline is in not letting page six delay page one. Start yours free.